Signed in as:
filler@godaddy.com
Product Design Leadership
[ About & Mission ]
15+ years of experience delivering award-winning, connected, personalized, shared products with a focus on transportation and direct-to-consumer experiences. My mission is to enrich one's life with digital tools, products, and services.
Operations | Strategy | Execution
[ Career Highlights ]
01. Established a Global Team and Led the Design Strategy across the Stellantis Ownership Experience from Jeep to Maserati.
Established Stellantis's Global UX practice across NAFTA, LATAM, EMEA, and APAC design studios with a primary focus on crafting a connected ownership experience for Jeep, Ram, Dodge, Chrysler, SRT, Maserati, Fiat, Alfa Romeo, and Ram Professional across EV's, Hybrids and Gas Vehicles. Defined career paths and led operations within the design practice across User Experience including: Interaction Design, User Interface Design, Copywriting, Motion, Content Strategy, & Research. Initiated Stellantis's new Global Design System across mobile, wearables, and web (ownership experience), which allowed for substantial operational savings across engineering, product, marketing and design.
Crafted the strategic vision that combined the Mopar and UConnect apps and provided a single vehicle app per brand, unified code base for engineering, significant nine figure cost savings for the business and a foundational core experience that can evolve with unique features per brand.
VIEW DETAILS | Jeep | Wagoneer | Dodge | Chrysler | RAM | Maserati | Alfa Romeo | Fiat
02. A Motorola Brand Experience & Revival – Direct-To-Consumer, Omni-Channel, Brand Experience across an entire mobile portfolio of products.
Led the Re-design of the Moto Maker Design Studio and complimentary experience centers that resurrected Motorola from it’s legacy days and operations with such iconic phones like the razor and kept the inventor of the mobile phone top of mind after a late entry into the smart phone market.
Moto Maker's was a built-to-order hardware experience – a first in the mobile industry – that created the buzz needed in the market for the company while providing consumer's the ability to make their phone uniquely theirs. This vision was led by industry great, Rick Osterlo who was former CEO of Motorola and now runs Google’s hardware division. My role consisted of expanding the Moto Maker experience globally while leading the redesign across all digital channels and new experience centers. Beyond the contributions above, I learned some of the most invaluable lessons in leadership that guide me today (+/-).
Webby nominated & IDEA award winner – Motorola (Google/Lenovo)
VIEW DETAILS | Marques Brownlee Review | Jony Ives – Moto Maker
03. Microsoft Duo Phone – Incubation Team.
As consumers needs to digest more content on mobile devices grew so did the form-factor that allows for it. And so the foldable smartphone was born. My role on this project ranged from optimizing keyboard layouts for dual screen devices to designing more robust immersive experiences across Office, Bing Travel and Xbox.
This career-defining experience in 2010 continues to be etched in my professional journey as a moment where I worked with some of the best and brightest that continues to make an impact across Amazon, Google, Twitter/X, and more. My extreme gratitude goes out to our leader, Mike Kruzeniski for being a great mentor during this project by helping me sharpen my UX chops and trusting me with this project. He is missed dearly in the community. Pioneer Studios was a special place due to Mike and team. Thanks for providing me an opportunity to shift my journey from Art/Creative Direction to Product Design.
Key Experiences Designed: Device Navigation | Bing Travel, Forza Racing, Madden Football, AR Travel, and Power Point
